Glad you asked! We've built this range with features and fabric techniques that have been designed with kids and parents in mind. Here are just a few you'll see across the collection.

We've introduced organic cotton across our newborn range to help protect their world, and flat seams to reduce chafing on delicate skin. For our girls and boys ranges, every piece is specially washed to smooth out the fibres for added softness. Our tees, shorts and polos also feature moisture control technology to help keep busy bodies cool.